On June 1, Major League Baseball (MLB) reporter David Adler announced that the MLB organization had entered into a long-term contract with digital collector Candy Digital. The oldest American professional baseball organization is entering the world of non-fungible tokens (NFT) and will begin with the introduction of a Lou Gehrig NFT.
MLB’s first NFT is “The Iron Horse” Lou Gehrig. include
MLB, the professional baseball organization founded in the United States in 1903, has announced a long-term NFT deal with Galaxy Digital-backed Candy Digital. The deal with digital collector Candy Digital was announced by MLB reporter David Adler on Tuesday. In just over a month, on the weekend of July 4th, MLB will launch its first NFT with Lou Gehrig, the New York Yankees’ first baseman.
“The first NFT from MLB and Candy is a 1-out-of-1 NFT from Gehrig’s legendary ‘Luckiest Man’ speech the Yankees legend gave on July 4, 1939 at Yankee Stadium after she was diagnosed with ALS” explained Adler. “The Gehrig NFT will be released on the July 4th weekend and the proceeds from the sale will support ALS charities.”
MLB Commissioner Rob Manfred stated that the founders of Candy are “a dynamic group of executives with an impressive track record”. Manfred noted that MLB is excited to be the first partner of the Galaxy Digital-backed company. Mike Novogratz, the founder of Galaxy Digital, is a board member of Candy Digital and serves as the company’s co-chair.
“From trading cards to hand-signed balls, baseball fans have demonstrated their passion for the sport and its players for decades through collectibles,” Manfred said during the announcement on Tuesday. “By partnering with Candy Digital to bring NFTs to MLB fans, we are delivering an exciting new addition to the rugged baseball collectors market,” added the MLB commissioner.
MLB NFTs aim to expand the reach
Candy’s co-chair, Gary Vaynerchuk, stated that he has always been a “lifelong collector” and believes that creators and consumers will appreciate partnering with the American professional baseball organization.
Vaynerchuk believes die-hard MLB fans will be the ones who will enjoy these NFTs the most. “Especially the passionate MLB community that craves collectibles and celebrates the iconic moments that make this game so special,” said Vaynerchuk.
MLB’s announcement reveals that it is already making NFT collectibles with popular collector’s card maker Topps. But Candy Digital can expand the NFT offering to include a wide range of collectibles.
The company cites examples like “memory-style NFTs or baseball card-style NFTs or artwork-style NFTs depicting big moments on the field or highlight games NFTs”. Following the Lou Gehrig NFT, the MLB said the public can expect more NFT collector sales in the future.
What do you think of MLB breaking into the NFT ecosystem with Candy Digital? Let us know what you think on this matter in the comments below.
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